So many words have been wasted on MOOCs. If you want to know how to run a MOOC, it's very simple. Just do what Google does. First there was Power Searching (then Advanced Power Searching), now we get the Google AdWords MOOC. In other words:- Focus on the core business.
- Play to your strengths.
- Run it on your own platform.
I would register for this, partly because I may be needing to use AdWords soon, but mostly because I expect the quality to be as good as the other Google MOOCs I have participated in. And that's not something I can say about any other MOOC provider.
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