Not really surprised about this. It's what happens when technology becomes a black box and is elevated to the shaman level. Reminds me of what happens with pedagogy and what happens when people use VLEs. To test my theory, I plan to start the rumour that Blackboard makes students waterproof so we can hold lectures outside all year long.
Sky News: http://news.sky.com/story/1145439/waterproof-iphone-advert-owners-fooled
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